Packaging design — Manchester Drinks Co. — 2023
When Manchester Drinks Co. was exploring a new premium ready-to-drink cocktail line,
I was asked to develop the packaging concept as part of my hiring process —
and it ended up being the project that got me the job.
I was asked to develop the packaging concept as part of my hiring process —
and it ended up being the project that got me the job.
Rather than pitching one direction, I explored four distinct creative territories, each built around
a different emotional register for the same product: a 500ml, 10% ABV, ready-to-drink cocktail
in three flavours — Peach on the Beach, Strawberry Daiquiri, and Lime Margarita.
a different emotional register for the same product: a 500ml, 10% ABV, ready-to-drink cocktail
in three flavours — Peach on the Beach, Strawberry Daiquiri, and Lime Margarita.
